More Than a Job Title
Client ROC van Amsterdam – Flevoland
Company PROOF
How do you attract top talent in a tight labor market? ROC van Amsterdam – Flevoland looked beyond degrees and job titles with a bold new employer branding campaign.
Scope of work Employer branding concept & campaign, Visual Identity, content, internal communication
The challenge
How to position ROC as an attractive employer to a wider audience. Not just for those already in the classroom, but also for those who may have never considered teaching.
Solution
With the concept ‘More than a teacher.’ Because at ROC, you’re not just an instructor—you’re a coach, a mentor, a motivator, and a role model. This idea became the foundation of a layered employer branding campaign, built around a clear EVP and internal activation strategy. With tailored messaging for fields like ICT and Technology, and a mix of media from video to print, the campaign drove both recognition and engagement.
A campaign that makes one thing clear: at ROC, you’re more than a teacher. You make the difference.
