Employer branding campaign Genoeg te doen bij Stedin
Client Stedin
Year 2020
There are companies where you find yourself thinking, “What do they actually do?” STEDIN is one of those. A lot of people recognize the white-and-yellow vans, the yellow safety vests, and maybe even the iconic headquarters — but what STEDIN actually does… that’s another story.
Scope of work Concept & art
campaign theme “Plenty to do at Stedin”. Designed in a pointer shape
Brief
So how do we make sure young talent doesn’t just recognize us by our vans and our HQ, but actually gets us? That they know what we do, why it matters, and why we are the place where they can truly make an impact?
Animated banners
Solution
Not many people know that Stedin keeps the energy flowing 24/7 for over 2 million customers — in the most complex economic region of the Netherlands (Utrecht, The Hague, Rotterdam, and the Port of Rotterdam). On top of that, we play a key role in the energy transition.
That’s why there’s more work at Stedin than ever before. In other words: Genoeg te doen bij Stedin. (Plenty to do at Stedin.) A clear-cut, no-nonsense employer branding campaign.
Roll up banners for fairs and events
career website design
Awards
Internal Communications & Engagement Awards 2020 in the category
‘Best Alignment of Internal Communications with External Messaging’ Silver
Agency:
PROOF
Strategy:
Wenda Bolink
Copy:
Martijn de Vreeze
Art:
Krijn